Scotsland is a school event towards the end of the school year that gives students an opportunity to destress before review week and finals week. Our team worked to cover the event on Snapchat, Instagram, Twitter, and Facebook. On all four platforms, we took a close look at students' personal experiences, live performances, and activities. Below you will see examples of our live coverage from all four platforms.

S N A P C H A T

I N S T A G R A M

T W I T T E R

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F A C E B O O K

To your left is a promotion video our video team made to advertise for Scotland. We posted this prior to the event on both Twitter and Facebook. We used the Facebook Live tool and posted various live coverage videos of the performances, which you can find here.

A N A L Y T I C S

Scotsland is an event hosted by our school's ASB as an end of year celebration. There are various booths with activities and performances for students to enjoy. Our social media team posted live coverage on all four platforms.

We catered to our audience and posted content that attracts them. As a result, we saw an increase in activity and engagement across all platforms after the live coverage.

Below are graphs and statistics illustrating the increase in engagement on that specific day and throughout the past month.

There are no statistics regarding Snapchat because the app does not have that option.

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May 24

F A C E B O O K

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May 24

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May 24

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T W I T T E R

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Data collected from the

past month.

I N S T A G R A M

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Number of followers who viewed our story.

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S N A P C H A T

I N S T A G R A M

T W I T T E R

F A C E B O O K

To your left is a promotion video our video team made to advertise for Scotland. We posted this prior to the event on both Twitter and Facebook. We used the Facebook Live tool and posted various live coverage videos of the performances, which you can find here.

A N A L Y T I C S

Scotsland is an event hosted by our school's ASB as an end of year celebration. There are various booths with activities and performances for students to enjoy. Our social media team posted live coverage on all four platforms.

​

We catered to our audience and posted content that attracts them. As a result, we saw an increase in activity and engagement across all platforms after the live coverage.

​

Below are graphs and statistics illustrating the increase in engagement on that specific day and throughout the past month.

​

There are no statistics regarding Snapchat because the app does not have that option.

May 24

F A C E B O O K

May 24

May 24

T W I T T E R

Data collected from the

past month.

I N S T A G R A M

Number of followers who viewed our story.